Art of Facebook Marketing

The art of Facebook marketing can be both easy to learn and implement. However, as with all things in life and business - you don't want to overdue it or you'll reap negative consequences. You will need to learn the fine social arts of tact and seduction. Upon learning how to be tactful with your Facebook communications and the other Facebook marketing skills presented here, you will begin to see leads gravitate towards you. Remember that for any business to be successful, it needs to have customers. In network marketing your leads are your potential customers - so the more leads you generate, the greater possible income you can generate with your business.
Facebook is one of the largest social networking sites on the internet, and it is also one of the top five most frequently visited sites. Through leveraging Facebook, you can bring incredibly high exposure to both yourself and your opportunity; however, the way you bring exposure to yourself will be different than how you bring exposure to your business opportunity. If you have read any of my other writings, you will know that in MLM / Network Marketing I stress marketing and branding yourself - not your business opportunity. One very important thing to remember when practicing the art of Facebook marketing, you need to appear natural or you will get banned. As mentioned previously, this is where the social arts of tact and seduction come into play - keeping your marketing actions guised well enough to appear natural to Facebook.
Creating and Personalizing Your Account
Obviously the first thing you will need to do is create a Facebook account, after which we will begin setting up your profile to reflect who you are as an individual and as a MLM / Network Marketing Leader. Again, I can't stress this enough, for the art of Facebook marketing to be successful for you, great care and tact need to be exercised when personalizing your profile. This is a social networking site, so your profile information needs to be first and foremost about you, not your business. So go ahead and add personal information about yourself - talk about the activities you like, interests you have, maybe add in your favorite quote, and do a little synopsis about yourself. This is where you can state that you're a leader MLM / Network Marketing; however, keep it short and simple, as the object is to develop interest in you so people will take the time to investigate you further - if you give your whole life story you will remove your visitors drive to learn more about you. Make your entries personal and identifiable to you and generate the desire to learn more about you, this will allow you to redirect your visitors to other locations on the internet, which increases your opportunities to place more information of them and build value in yourself.
Links to External Sites
The whole point of this is to give your visitors another place to learn more about you. You want your links to be visible and in prime locations on your page, but you don't want to be overbearing with it either. A couple of the key places you may want your visitors to see the links to your blog or marketing site, etc is in the "Write something about yourself." box just below where your profile pictures is shown. You will also want to have all of your links listed in the "Contact Information" section, which is under the Info Tab. This is the prime location to place your sites, if you have multiple sites you want your visitors to investigate. By default, the Contact Information links will only be shown inside the Info Tab on your profile; however, you can make them be shown on the main profile page also. To enable this, simply click on the Edit Tool in the top right corner of the "Information" box (shown just below the "Write something about yourself." box), and check the box for Website. Now your links also show on the main page of your profile, as well as in the Info Tab.
Adding Friends
You will need to be careful when it comes to adding friends. If you overdo it here by adding to many friends at once, this can flag your account and get you kicked off Facebook super fast! So again, show judgement when creating your friend list. Although having a huge list of friends is great from a marketing standpoint - a huge list is also meaningless if you don't have a relationship with that list. So take your time, I suggest to add 10 - 20 friends per day and genuinely make a connection with them when they accept your friend request. Send comments to them and get to know them personally. It will help your new friends get to know you and investigate to learn more about you.
Wall Posts
A great way to connect with your new friends is through Wall Posts. Posting comments and replies on friends walls is a great way to get to know them personally and to start a dialog; however, it's also a great marketing tool as well, when it's properly applied. When you post a comment on a friend's wall, all of that person's friends also see that you posted a comment on his/her wall. So all messages posted on friends walls go viral - so if you have something of value to share, why not leverage the viral nature of the Wall Posts and share with everybody...
Status Updates
Status updates are similar to Wall Posts, but these are posts you make on your own wall. You can utilize this to let others know what you're doing right now, etc. These Status Updates also have the potential to go viral, just like the normal Wall Posts. Say you did a Status Update, but instead of just saying what's going on with you right now, you ask a question. If one of your friends replies to the questions, all of your friends and all of his/her friends are notified of the reply, etc...
Facebook Groups
Facebook Groups will prove to be the ultimate hub and the keystone to the art of Facebook marketing. You can join other people's groups, who have similar interests. In our case join some groups that are for MLM / Network Marketing, these groups will be filled with people who are already interested in the industry. You may even wish to join groups that are about your specific company or opportunity; again, doing so gives you a forum of like minded people that you can share experiences with, gather marketing tips, or learn new skills, etc.
As you have just read some of the advantages of Facebook groups, the true leveraging power comes when you create your own group. In so doing, you have the ability to accrue more credibility to your name, and establish yourself as the leader others want to follow. Remember from earlier, MLM / Network Marking is about branding and marketing yourself, not your product or opportunity. As a group owner, you have the ability to message the entire group at once, as well as create events for free training or anything you are offering. The great thing about these events, not only can you invite your entire group, but you can invite every single one of your personal Facebook friends too. This is true leverage and you would have to be crazy to not want to utilize such a powerful tool in your marketing.
Facebook can be, and is a wonderful marketing tool, if you are tactful in how you utilize it. As I mentioned earlier, it is first and foremost a social networking site, and if they feel you are abusing it, they will remove your account! Knowing this should truly help you in how you go about marketing on Facebook. There are over 250,000,000 users on Facebook on any given day. That is a lot of people you have the ability to market to for free! Learn the Art of Facebook Marketing and use it to help build your successful business.